Guinness Smooth was live at the Thika Road Mall (TRM) rooftop on Saturday, October 8th, to kick off its “Easy Going, Smooth Flowing” campaign.
The campaign celebrates the smooth taste of Guinness Smooth and the easygoing vibe that Guinness Smooth drinkers enjoy with friends.
Guinness Smooth fans enjoyed a series of musical displays from Wakadinali, Chris Kaiga, Le Band, Veryl Mkali Wao, DJ Gibbz Tha Daqchild, and DJ Sir M.
The night also saw attendees enjoy a series of Guinness Smooth experiences that brought squads together to enjoy smooth vibes, music, gaming, and looks.
The “Easy Going, Smooth Flowing” campaign encourages consumers to tap into their playful side as they kick start their evenings with friends whilst enjoying an easy-drinking beer full of flavour.
“Guinness Smooth wants to celebrate the easygoing nature of younger consumers,” Guinness Marketing Manager Wanjiru Murage said.
“We know that young people are always looking for new ways to interact and enjoy their time with friends, and so the Easy Going, Smooth Flowing campaign is facilitating this by providing a readily available experience that brings all the vibes.”
Over the next few months, Guinness Smooth plans to hold many more “Easy Going, Smooth Flowing” parties in various regions.
