Kenya Breweries Limited (KBL), a subsidiary of East African Breweries Limited (EABL), has expanded its cider portfolio with Snapp Dry Cider, designed to meet evolving consumer preferences.
Snapp Dry Cider is a sophisticated, semi-dry cider with a balanced fruit profile, targeting consumers seeking a less sweet, more nuanced beverage.
“The launch of Snapp Dry Cider reflects our understanding of evolving consumer trends and the demand for premium beverages,” stated Faith Nyambura, Marketing Manager, Innovations at EABL.
EABL’s cider portfolio now includes:
- Snapp Dry Cider: A semi-dry, balanced fruit cider targeting sophisticated consumers.
- Tusker Cider: A popular, widely available cider.
- Manyatta Cider: Another established cider offering from EABL.
The cider category in Kenya has seen significant growth, particularly among millennials and Gen Z, who favour fruit-forward, lower-alcohol options. Snapp Dry Cider builds upon the success of EABL’s existing cider brands.
The launch was accompanied by the inaugural Snapp Socials event, “The Long Brunch,” held at Naiposha Gardens, aimed at fostering community among women.
Snapp Dry Cider Profile
- A naturally fruit-flavoured, semi-dry cider.
- Targets a sophisticated consumer seeking a fresh, balanced taste.
- Aims to create memorable experiences through events like Snapp Socials.
- Brand attributes: Sassy, elegant, fun, adventurous, and confident.
Guinness Smooth Rebrands with “Make It Yours” Campaign
On the other hand, Guinness Smooth unveiled a refreshed brand identity alongside the “Make It Yours” campaign, targeting the next generation of creatives in Kenya.
The campaign emphasises creativity and community collaboration.
The “Make It Yours” campaign features two commercials showcasing fashion collectives from East and West Africa, highlighting the personal journeys of their founders, Jomi Bello and Troy.
Guinness Smooth maintains its signature taste, characterized by a balance of roasted barley and sweet malt, and a silky-smooth mouthfeel. The new packaging is designed to be compact and stylish.
“Our new Guinness Smooth look celebrates creativity and reimagination,” said Henrietta Reed, Marketing Manager, Guinness. “Through this campaign, we aim to inspire a new generation to enjoy Guinness Smooth and reimagine their world.”
