Minet Group has promoted Sammy Muthui to Chief Executive Officer for the Eastern Africa Region, widening his mandate beyond Kenya while he keeps his post as Minet Kenya CEO.
Minet Group CEO Joe Onsando announced the move on August 28, framing it as a step to strengthen regional operations without weakening leadership in individual markets. The company said Muthui will now work alongside country CEOs across the region to build shared expertise and drive growth.
“Minet Group is pleased to announce the appointment of Sammy Muthui as Chief Executive Officer for the Eastern Africa Region, expanding his mandate to lead the growth of Minet’s business across the region,” the announcement read.
A Three Decade Career in Insurance
Muthui brings more than 30 years in the insurance industry to the new role. He has led strategic management, business growth and operations, and has managed complex insurance and risk programmes across his career.
He has run Minet Kenya as CEO and Managing Director since April 2017. In that time he steered the company’s business strategy, expanded its digital tools, and pushed customer focused insurance products into the market. He also founded and chairs the Medical Insurance Providers Association of Kenya, where he now serves as trustee, and has used that position to help shape the country’s medical insurance sector.
Speaking about the expanded role, Muthui said:
“As CEO, I oversee the formulation and implementation of business strategies whilst playing an integral part in driving Minet Kenya forward. I work closely with the existing executive team to accelerate the growth of the company and review, in conjunction with Minet Group, the opportunities to deliver continued profitable growth.”
Recognition Beyond Kenya
Muthui’s work at Minet Kenya has drawn industry recognition. The company won Overall Best Insurance Broker of the Year at the Think Business Insurance Awards during his tenure, and Muthui was nominated for CXO of the Year at the CIO100 Tech Awards for his role in the company’s digital transformation. Khusoko could not independently verify the award years at the time of publication.
What the Regional Push Means
Minet said the new structure will let country CEOs share expertise and best practices more freely across borders, backing professional development and long term growth across Eastern Africa. Muthui keeps day to day control of Minet Kenya, so the region gains a coordinating layer rather than a change in local command.
Minet’s Roots Trace Back Nearly 70 Years
Minet is a pan African risk and human capital advisory firm operating in insurance, risk management and employee benefits across the continent. Its history stretches back to JH Minet Company, founded almost 70 years ago. Aon bought London Minet in 1997 as it expanded into Africa, and the business ran under the Aon Minet name for two decades.
That changed in 2017, when private equity firm Capitalworks bought Aon’s shareholding in several African operations alongside local shareholders, a deal that created the Minet Group as it stands today. Muthui’s promotion marks the latest step in that post buyout expansion, placing a Kenyan executive with three decades of local market knowledge at the head of the group’s push across Eastern Africa.


