MultiChoice marks 30 years of shaping Kenya’s film and television industry with the launch of its “Your World of More” anniversary campaign, running until September 30, 2025.
The initiative honours loyal viewers and reaffirms the company’s commitment to delivering diverse, premium content through DStv, Showmax, and GOtv, spotlighting authentic African stories.
Driving Kenya’s Creative Economy
Since its inception in February 1995, MultiChoice has been a cornerstone of Kenya’s creative economy, investing over $50 million in the local film industry since 2016.
Collaborations with over 30 local production houses have produced more than 100 original titles, creating jobs and supporting small-to-medium businesses. These efforts have brought Kenyan narratives to life, resonating with audiences locally and globally.
At the anniversary event, Nzola Miranda, managing director of MultiChoice Kenya, stated, “For three decades, we’ve been at the heart of Kenyan entertainment, providing a platform for African stories to thrive. This legacy belongs to every viewer who has shared in our journey.”
He emphasised MultiChoice’s role in blending local narratives with global entertainment to captivate audiences.
Fikirini Jacobs, Principal Secretary for Youth Affairs, Creative Economy, and Sports, praised MultiChoice’s impact: “For 30 years, MultiChoice has empowered our creative sector through skills, mentorship, and investment. We’re excited to deepen this partnership by co-creating a hands-on curriculum with Kenya’s film legends to shape future storytellers.”
Timothy Owase, CEO of the Kenya Film Commission, added, “MultiChoice’s unwavering support for local talent and authentic African storytelling has elevated Kenya’s narratives internationally. Their investment aligns with our mission to build a vibrant, ethical, and competitive film industry, reinforcing the value of public-private partnerships.”
Celebrating Talent and Legacy
The anniversary celebrations recognised the actors, producers, and storytellers whose talent has made MultiChoice a pillar of Kenya’s creative landscape.
The “Your World of More” campaign invites viewers to join in celebrating a legacy built on trust, innovation, and exceptional storytelling, as MultiChoice continues to nurture local talent and expand the boundaries of entertainment.
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