Nairobi, the capital of Kenya, has been ranked as the sixth-best African city with a desirability score of 55.1 per cent, according to a report by Brand Finance City Index 2023.
The report puts Nairobi just behind Lagos (Nigeria) which has a score of 56.7 per cent.
On global rankings, Nairobi is ranked 94th out of the world’s top 100 cities.
The ranking is based on a global survey of close to 15,000 members of the public conducted in April 2023 in 20 countries on all continents to measure perceptions of the world’s top 100 cities.
The report measures the desirability of cities to live, work, and invest in. Nairobi’s inclusion in this list is a testament to its appeal as a desirable destination for people from all over the world.
London (England) is the world’s best city brand in the ranking scoring, 84.6 per cent, while New York (the United States) and Paris (France) come as 2nd and 3rd, garnering 83.0 and 79.7 per cent respectively.
“The ranking is based on a global survey of close to 15,000 members of the public conducted in April 2023 in 20 countries on all continents to measure perceptions of the world’s top 100 cities,” the report says.
Commenting on the report, the Chairman and Chief Executive Officer of Brand Finance, David Haigh, said, “London’s exceptional performance in the Index can be attributed to its global familiarity.
“Coming first on this particular measure, London has a huge advantage over its peers, leading to its success in the ranking overall as the world’s best city.
“Knowing a city allows the public to form positive perceptions about it – to recognise its reputation and to consider it as the preferred place to live, work, study, retire, visit, or invest.
“High familiarity means a deeper understanding of its qualities and a broader reach of its appeal, allowing the city to draw significant economic benefits from inbound migration, investment, and tourism.”
However, Zurich (Switzerland), which ranks 17th on the global table with 72.0 per cent, is judged the best city in the world for investment alongside other factors to live and work.
“Zurich is a highly desirable destination to work locally, work remotely, invest, and retire, claiming the top spot for each dimension.
“The city scores exceptionally well on reputation (4th) and consideration (1st) when considering all seven dimensions combined too, but a low score on familiarity (53rd) prevents it from taking a higher spot in the overall Brand Finance City Index ranking (17th),” the report says.
