A new report by pan-African market insights firm Stears reveals that Africa’s financial services sector has emerged as the most attractive for investors, according to Stears Private Capital in Africa Report: Q3 2024.

In the third quarter of 2024, financial services accounted for 33% of all private capital deals, surpassing other sectors like consumer goods and energy.

Key Findings:

  • Financial Services Dominance: The sector captured a third of all private capital deals, with payments and MSME lending as key sub-sectors.
  • Geographic Focus: Kenya and South Africa were the most active markets, driving deal activity through private equity, private debt, venture capital, and M&A.
  • E-commerce Growth: The e-commerce sector continued its upward trajectory, accounting for 27% of consumer goods and services deals, driven by the rapid growth of digital marketplaces.
  • Agriculture Potential: Despite its significant role in Africa’s economy, the agriculture sector received a relatively smaller share of private capital deals. However, there’s growing interest in production-focused investments.
  • Equity Dominance: Equity investments dominated private capital transactions, accounting for 75% of deals. Debt financing was concentrated in agriculture and energy.
  • Regional Leadership: South Africa and Kenya emerged as regional leaders, contributing significantly to deal activity in Southern and East Africa, respectively.
  • Big 5 Dominance: The Big 5 economies (South Africa, Kenya, Nigeria, Ghana, and Egypt) accounted for 85% of all deals, highlighting their investor appeal and enabling environments for innovation.

Community Engagement Editor, connecting audiences with news and promoting diverse voices. He also consults for East African brands on digital strategy.

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