In February 2025, Kenya welcomed 155,391 international visitors, a 5.0% dip from January’s 163,601, aligning with expected post-holiday travel declines.

Despite the monthly drop, this figure reflects a robust 6.1% increase compared to February 2024’s 146,442, according to the Kenya National Bureau of Statistics (KNBS) Leading Economic Indicators (LEI) February 2025 Reports.

The year-on-year growth underscores Kenya’s strengthening position in global tourism, driven by several key factors: a recovering tourism sector, strategic marketing campaigns, and the streamlined Electronic Tourist Authorisation (eTA) system, boosting accessibility.

Enhanced air connectivity, with new routes from IndiGo, Fly Dubai, and Airlink, alongside diverse tourism offerings and aggressive global promotion, further fueled the uptick.

EAC Targets 11M Tourists With “Visit East Africa: Feel the Vibe” initiative

Visitor arrivals through Jomo Kenyatta International Airport (JKIA) and Moi International Airport (MIA).

 

Period JKIA MIA
2022
Q1 225,573 14455
Q2 303,378 13679
Q3 379,755 18447
Q4 457,447 23983
2023
Q1 424,544 22914
Q2 418,743 15698
Q3 473,745 22343
Q4 488,393 24914
2024
Q1 478,148 25492
Q2 444,343 17541
Q3 499,987 23907
Q4 516,386 26339
2025
January 149,742 13859
February 141,848 13543

Kenya Tourism: 24% Growth Projected, Ksh 560 Billion Target


 

Lorine Otamo is a science journalist who covers health, technology, agriculture, and climate change. She has a Bachelor of Science Degree in Journalism and Mass Communication and a knack for simplifying complex scientific topics.

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