For many small and medium-sized enterprises (SMEs), success is often measured by having adequate stock, a steady stream of customers and consequently revenue.
However, an equally critical but often overlooked factor is how businesses accept payments and investing in this infrastructure is critical to unlocking their growth. In an increasingly digital economy, the ability to offer seamless, fast, secure, and convenient payment options can determine whether an SME thrives or struggles. Many small businesses across Africa still face challenges in integrating efficient payment solutions, limiting their ability to scale, improve cash flow, and meet evolving customer expectations.
Picture this. A customer walks into a small business selling wooden artifacts and finds an item of choice. They pick it up, walk to the check-out counter but find that the boutique is a cash-only outlet. They walk away dejected because they do not have hard cash while the trader suffers a sales loss, a major hindrance to individual and national growth.
In another scenario, a customer walks into a restaurant, enjoys a sumptuous meal and when it comes to paying, the hard currency note they have is too big for the seller to get change. They have no mobile money, but they can pay with their card. The problem is that the restaurant does not have a point of sale (POS) machine to enable them to receive the payment. Time is wasted in looking for change and is a major inconvenience to both the seller and the customer.
While this challenge is familiar to many, setting up a diversified payment system is no small feat especially for SMEs. First, they need a point of sale (POS) machine which is an investment. Then, if they want to sell online, they must integrate an e-commerce payment system or plug-in, which requires hiring skilled developers and maintaining a secure transaction from the bottom up. Add in maintenance fees, compliance with security regulations and transaction charges and suddenly digital payments feels like a luxury rather than a necessity.
This is the reality for millions of SMEs across Africa and it locks them out of potential sales from customers who prefer the convenience of mobile, card or online payments alongside the cash option.
According to the Centre For Strategic and International Studies, SMEs account for 90 percent of all businesses in Africa and contribute up to 80 percent of all new jobs on the continent annually. Despite their crucial role, many of these businesses face barriers to accessing affordable and diverse payment solutions
The Infrastructure Revolution: Removing Barriers for SMEs
Thankfully, there is some optimism as the terrain is shifting. SMEs’ operations are changing because of investments in digital payment infrastructure, which makes accepting payments simpler and more affordable for them. Instead of businesses shouldering the burden of setting up these systems, payment service providers like Network International (Network) have taken on the challenge of setting up payment acceptance systems, allowing businesses to focus on the role of growing their business.
For SMEs requiring in-store solutions for example, Network offers POS machines and Easy Scan QR code payment solutions to them for FREE., Network also takes away the burden of setting up e-commerce systems by allowing merchants to access free integrations and plug-ins to their existing websites and online platforms. Network further takes on the responsibility of updating the systems and ensuring that security and fraud management is a top priority, which cuts the financial investment needed by businesses to a fraction.
This is important because it demonstrates the importance of multi-sector collaboration in ensuring that SMEs grow without necessarily shouldering the whole burden of what it takes to achieve this growth. Investments in building this payment infrastructure not only solve the problem of affordability for SMEs but also opens their businesses to growth through cross border transactions. It means that a merchant in Ghana is enabled to sell their black soap to a customer in Tanzania, Uganda, Rwanda and so much more.
The Future of SME Payments: What’s Next?
As Africa further advances its digital transformation, the focus must remain on building an inclusive payment ecosystem where SMEs can integrate and onboard user-friendly, cost-effective solutions such as mobile money, contactless payments and digital invoicing as well as mobile banking. Lowering transaction costs is just as
important as small businesses shouldn’t have to sacrifice their margins just to accept payments.
Beyond affordability, financial literacy is essential for SMEs. A strong understanding of digital payments enables small and medium enterprises to track sales, access credit, and make informed financial decisions that drive growth and unlock new business opportunities. It is important to note that none of this happens in isolation as stronger partnerships between fintech companies and SMEs will drive innovation, ensuring that payment solutions are designed with real business needs in mind.
The era where digital payments were an elite privilege for large corporations is gone. Today, infrastructure investments are making seamless payments a reality for small businesses, helping them move beyond the swipe and into a world of endless possibilities.
By Paul Mutethia, Head of Commercial at Network International.
