Jumia, the e-commerce giant, exits South Africa (Zando) and Tunisia to focus on core markets, citing low growth and competition.
Jumia will concentrate on its core, high-growth markets in Kenya, Egypt, Morocco, and Nigeria to achieve pre-2019 profitability.
The closure will result in job losses (around 110) in both countries. Jumia will attempt to relocate some employees.
“After a thorough analysis, we made the difficult decision to close down our operations in South Africa and Tunisia. Both businesses account for negligible portions of our overall operations,” said Francis Dufay, Jumia CEO.
“Decisions like these are never easy and we are extremely grateful to team members in both countries, who worked tirelessly to serve our customers every day. We are also grateful to our suppliers, vendors and logistics partners in those markets,” Dufay added.
Jumia previously exited Tanzania, Cameroon (2019) and food delivery in seven countries (2023) for similar reasons.
Jumia Exits Food Delivery to Focus on Core E-Commerce Business in Africa
