Kenya Wine Agencies Limited (KWAL) launched Kibao Gin, a premium gin targeting young Kenyan adults seeking unique, high-quality spirits.
Kibao Gin offers a fresh, juniper-forward taste, crafted for discerning consumers who value unique flavors and experiences.
According to KWAL Commercial Director, Jonas Geeraerts, Kibao Gin is crafted for a bold new generation of discerning consumers seeking unique and pronounced flavours, including juniper-forward profiles, botanical blends, and natural, refreshing ingredients.
“They are ambitious, adventurous, and eager to try new things and experiences, including when socializing with friends. Kibao Gin is a versatile, mixable gin that caters to this curiosity,” said Mr. Geeraerts.
Kibao Gin aims to leverage the strong reputation of Kibao Vodka to deliver an authentically Kenyan gin experience.
Brand Ambassador
Sylvia Saru, a popular Kenyan rapper and singer, was unveiled as the Kibao Gin brand ambassador, aligning with the brand’s target market and cultural relevance.
“We are proud to partner with Ssaru, a bold, female artist whom we believe personifies Kibao Gin’s ambition to connect with the target market in an authentic and culturally relevant way,” said Kibao Gin Brand Manager, Evelyn Murimi.
“I am excited and honoured to partner with Kibao Gin to celebrate our bold, authentic Kenyan identity, which I am always proud of and sing about,” said Ssaru.
