HMD Global, the company behind Nokia-branded phones, has introduced the HMD Barbie™ Phone, a stylish retro flip phone designed in collaboration with Mattel.
HMD Barbie™ Phone offers a nostalgic experience for those seeking a break from smartphones and social media.
Lars Silberbauer, Global Chief Marketing Officer at HMD, says the phone’s appeal is that it is a nostalgic and fun accessory in today’s fast-paced digital world.
“In our fast-paced digital world, it can often feel like the online buzz never stops,” Lars Silberbauer, chief marketing officer for HMD, said in a statement Wednesday.
“This phone encourages you to ditch your smartphone in times when you just want less browsing and more fun, all with the help of a true cultural icon, Barbie.”
The HMD Barbie™ Phone features a classic pink design with hidden details and a playful aesthetic.
It encourages users to disconnect from the digital world and enjoy simpler communication.
The package includes two additional back covers, stickers, and a beaded phone strap as accessories.
The phone features Barbie-inspired wallpapers, app icons, ringtones, and calming sounds.
Silberbauer highlighted the partnership with Mattel and the device’s unique features, such as the customizable back covers and Barbie-themed elements.
The HMD Barbie™ Phone has the potential to appeal to a wide range of consumers, especially those who are looking for a break from their smartphones. With its unique design, features, and nostalgic appeal, the phone could become popular with Barbie fans and those seeking a simpler, more enjoyable mobile experience.
HMD Global, the company behind Nokia-branded mobile products, acquired the Nokia mobile brand from Microsoft in 2016. This partnership granted HMD the rights to sell Nokia-branded devices.
In early 2024, HMD Global rebranded to Human Mobile Devices. Nokia continues to receive royalty payments on sales of devices branded with the Nokia name by HMD.
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