Bata Kenya, a leading footwear retailer, reopened its Kimathi Street store, a key step in its ambitious makeover and expansion strategy.
The reopening was graced by Bata Kenya Managing Director Mr. Benson Okumu, and Mr. Stephen Gitagama, CEO of Nation Media Group (NMG).
Mr. Okumu highlighted the crucial role NMG has played in enhancing Bata’s brand visibility and supporting its growth in Kenya.
“Bata’s dedication to innovation and enhancing customer experience is truly commendable…Our partnership has been incredibly rewarding…,” Mr Steve Gitagama, CEO, of Nation Media Group noted.
Commitment to Innovation and Customer Experience
The revamped Kimathi Street store reflects Bata’s commitment to innovation and customer satisfaction.
“The reopening…represents our commitment to delivering innovative and stylish footwear solutions,” Okumu, Managing Director, Bata Kenya said during the launch.
Established in 1894, Bata has become a global footwear powerhouse. Entering the Kenyan market in 1934, Bata has been synonymous with quality school shoes.
As part of its 2024 expansion plan, Bata aims to launch 10 new stores across Kenya.
