Ecobank, the leading pan-African financial services group, unveiled its new brand campaign, “A Better Way | A Better Africa,” at the TotalEnergies CAF Africa Cup of Nations Côte d’Ivoire 2023 (AFCON).
As an official sponsor of the tournament, Ecobank leverages the unifying spirit of African football to demonstrate its unwavering commitment to the continent’s sustainable growth.
We are incredibly proud to unveil our new brand campaign at the #TotalEnergiesAFCON2023! ‘A BETTER WAY | A BETTER AFRICA’ reflects our unwavering dedication to our beautiful continent as we support Africa in reaching, striving and attaining better, always.
Join the movement!… pic.twitter.com/wBjhN5rZUz
— Ecobank Group (@GroupEcobank) January 14, 2024
Empowering Individuals, Building a Better Future
The campaign centres around empowering Ecobank’s clients and customers to achieve their personal goals, contributing to a better future for themselves and the continent.
Jeremy Awori, Chief Executive Officer of Ecobank Group, emphasizes, “At Ecobank, we deliver affordable, reliable, and innovative financial services while actively contributing to Africa’s development. ‘A Better Way | A Better Africa’ reflects our dedication to our continent and our continuous improvement in service and solutions.”
Rooted in Africa, Informed by Insights
The campaign draws inspiration from an extensive pan-African brand survey, capturing the perspectives and aspirations of people across the continent.
Awori elaborates, “Our pan-African purpose, unified platform, and diverse workforce across 35 countries uniquely position us to partner with our clients and customers, identifying and seizing new opportunities together.”
Digital Innovation for Continental Connectivity
“A Better Way | A Better Africa” highlights Ecobank’s robust digital network and continent-wide connectivity. Ecobank’s unified payment ecosystem fosters market access and business growth, capitalizing on the immense potential of the African Continental Free Trade Area (AfCFTA).
Reaching Hearts and Minds Across Africa
The campaign employs a compelling mix of digital and traditional media, featuring a captivating television commercial filmed across the continent.
Following a successful launch at AFCON 2023, the campaign will be rolled out across Africa, igniting a shared vision for a brighter future.
The campaign represents a profound dedication to empowering individuals, driving economic growth, and fostering a united, prosperous Africa.
