Apparel Group’s leading global fashion footwear and accessories brand, ALDO opened its first store in Kenya at the Sarit Centre Mall.

The opening follows the distribution agreement between ALDO Group International and Gedeon & Co, SARL, and the license granted to Gedeon & Co, SARL as the exclusive master franchise of ALDO Group International.

Its entry into the East African market was announced by WAMA International Group, a holding company that oversees franchise operations across Africa and has partnered with ALDO Group International.

According to WAMA International, the partnership will bring the latest fashion trends and top-quality products to the Kenyan market.

Founded in 1972, ALDO, the group’s flagship brand, delivers fashion to a diverse customer base at prices that make keeping up with seasonal styles a luxury within reach.

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Laiza is an Experienced Content developer, Editor, and Copywriter with a demonstrated history of working in the non-profit organization management industry. She has a Bachelor of Arts-Political Science, from Moi University.

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