Edenbridge Capital Limited, a credit-only micro-finance company licensed in Kenya, has rebranded itself. It aims to fortify its presence by building on its SME portfolio by expanding in six areas.
“Our branding and logo is the new face of our journey,” said Reuben Kimani, the Managing Director. “Today, we are big and better.”
“We want to continue offering people better services. Our rebrand marks the next phase of our journey and a new opportunity to help our partners grow, advance financially and achieve what matters most to them.”
Mr Kimani disclosed that they chose blue and orange to symbolise trust and loyalty, a commitment to continue innovating and evolving to serve their partners better and achieve their desired growth.
“Behind the new look, we are still the same company and team,” he emphasised during the launch.
Since its inception, the credit micro-finance company has disbursed credit worth Ksh 2.4 billion, equivalent to 24250 loans.
The company offers trading finance facilities to businesses to meet their needs.
“It (credit) has become a very massive challenge for SMEs. They form a majority of the enterprises in Kenya. So we are putting them to the fact that financial access is critical for the growth of SMEs. It allows entrepreneurs to innovate, improve efficiency, expand to markets, and provide millions of jobs,” said Ms Michelle Mutheu, Brand and Marketing Manager Edenbridge Capital Limited.
“With this, as we rebrand, we focus on building on our SME portfolio. We will seek to expand our footprint in additional six areas to increase our customer base.”
Ms Michelle says the company intend to invest at least Ksh 200 million in their expansion phase.
It currently operates in 9 locations. They include Nairobi Central Business District and the satellite towns of Wangige, Ruiru, Limuru, Thika, Kiambu, Gatundu, Ngong and Kinoo.
Medium and Small Enterprise Authority (MSEA) Chairman James Mureu said that small businesses in Kenya continue to struggle to survive – especially because of limited access to finances to steer their business.
“We cannot progress in this country if we are not able to support the SME Sector. We must be able to reach the bottom of the pyramid. 86% of Kenyans borrow between Kshs 500 and Kshs 2000 – this group employs 90% of our workforce and contributes 24% to the GDP. Edenbridge can come to our support – and we can grow more for this economy. We will partner with you so that we can bank the unbanked, we can bring innovation and resilience to the SME Sector,” said Mr. Mureu.
