Popular image and video sharing platform Instagram says its users will start seeing a chronological feed that is making a comeback but is currently being tested.

Available in the app it includes Home, Favorites, and a chronological Following feed.

Head of Instagram Adam Mosseri says the company has already started testing the tri-feed format, with a view to launching the full experience “within the first half of this year.”

What does this mean? 

Home: the feed will be similar to the “experience you know today.”  

Favourites: It will consist of content from a curated list of accounts. “you don’t want to miss things from.”

Following: A chronological list of all the accounts that you follow.

According to NapoleonCat, social media management, analytics, and customer service platform, there were 2 630 100 Instagram users in Kenya in December 2021, which accounted for 4.7% of its entire population. The majority of them were men – 53%.

People aged 18 to 24 were the largest user group (1 088 400). The highest difference between men and women occurs within people aged 18 to 24, where men lead by 94 600.

 

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Community Engagement Editor, connecting audiences with news and promoting diverse voices. He also consults for East African brands on digital strategy.

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