Twitter Inc. on Tuesday said users will no longer be able to share private media, such as photos and videos, of another person without their consent.

The social media platform said this is aimed at improving privacy and security stating that “There are growing concerns about the misuse of media and information that is not available elsewhere online as a tool to harass, intimidate, and reveal the identities of individuals.”

“Sharing personal media, such as images or videos, can potentially violate a person’s privacy, and may lead to emotional or physical harm,” Twitter said in a blog post. 

“The misuse of private media can affect everyone, but can have a disproportionate effect on women, activists, dissidents, and members of minority communities.” disproportionate effect on women, activists, dissidents, and members of minority communities.”

When we are notified by individuals depicted, or by an authorized representative, that they did not consent to having their private image or video shared, we will remove it. 

This policy is not applicable to media featuring public figures or individuals when media and accompanying Tweet text are shared in the public interest or add value to public discourse.

The announcement comes after co-founder Jack Dorsey stepped down Monday as Twitter’s CEO. Former Chief Technology Officer Parag Agrawal took over as the company’s CEO.

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Community Engagement Editor, connecting audiences with news and promoting diverse voices. He also consults for East African brands on digital strategy.

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