Facebook Inc is now called Meta, chief executive officer Mark Zuckerberg said on Thursday.

“Right now, our brand is so tightly linked to one product that it can’t possibly represent everything that we’re doing today, let alone in the future,” said Zuckerberg.

Zuckerberg said the new name, coming from the Greek word for “beyond,” symbolized there was always more to build. He also said the new name also reflects that over time, users will not need to use Facebook to use the company’s other services.

 

Zuckerberg had said in July that over the next several years the company would transition from being seen primarily as a social media company to being a metaverse company.

Community Engagement Editor, connecting audiences with news and promoting diverse voices. He also consults for East African brands on digital strategy.

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