Canon Central & North Africa Appoints 4 Business Partners in Expansion Drive

Canon Central & North Africa (CCNA) has appointed four new value business partners in key markets – and cementing its footprint across the region.

This is to provide CCNA, a division within Canon Middle East FZ LLC (CME), a subsidiary of Canon Europe a strong network and deep market expertise in the continent.

Ben Gossage Sales & Marketing B2B for Canon Central & North Africa says this is attributed to key findings from the first-ever Middle East and Africa study on the State of the Printing Industry – conducted by Canon in conjunction with print industry news leader ME Printer in mid-2020.

“Findings from our study highlights the growth of digitisation accelerated by the pandemic but also, significantly, indicates an evolution in customer demand, which points to a range of untapped growth opportunities within the sector, particularly for Print Service Providers (PSPs),” explained Gossage during Canon’s Online media briefing on Tuesday.

The greatest gap lies in customer interaction and the value that can be derived from a more consultative approach, notes Ben.

“A report on our findings, entitled ‘Creating Customer Value’ reflects that fewer than 20% of print service providers (PSPs) are fulfilling their customers’ needs. About 80% of print buyers expressed a distinct need for more creative input from their print providers, and 86% of print buyers would welcome advice on combining print with digital elements,” adds Ben.

Docutech and Al Mactab will focus on advancing Canon’s Wide Format print solutions in Ghana and Libya respectively, while Express Automation will amplify Canon’s Professional Print services in Kenya and Digimate will boost Document Solutions and Large Format Print offerings in Morocco.

Inspired by Canon’s corporate philosophy, ‘kyosei’, partnership underpins everything the company does.  A cutting edge portfolio, backed up by the company’s Dubai HQ and support from six in-country offices, sets Canon Central and North Africa apart from the competition. 

This is attributed to a focus on the 5 pillars of success – diversify, collaborate, expand, win, streamline – and how these can impact each partner’s business.

“The world has turned digital, and a digital mindset is open to exploring the immense opportunities available to develop and grow. As pioneers in digital innovation, Canon is perfectly placed to guide all our partners, at every tier of our partner’s program, to succeed in this complex and rapidly evolving landscape.