Safaricom has lined up a bundle of goodies for its over 35.6 million customers as it celebrates 20 years of transforming lives.

The telco was launched on 23rd October 2000 and in its third decade of growth, it has renewed Its commitment to Transform Lives and keep Kenyans connected.

“In the past two decades, Safaricom has grown from a telecommunication service provider to a technology company and our customers have been a key part of this journey. We are cognizant that technology and a data-driven economy can further support Kenya’s economic growth and these will be our launchpad for the next 20 years,” said Peter Ndegwa, CEO, Safaricom.

“We started out with 17,000 customers and now we have over 35million customers, with a market share of 64.5%.”

As part of the celebrations, all Safaricom customers will enjoy one free call of up to 20 minutes within the next 30 days. 

To ensure all customers benefit, each customer will receive a notification a day before to alert them of their free call. 

Customers who have been on the Safaricom network for 20 years as well as customers turning 20 this year will also receive a free 20GB data bundle valid for 7 days.

For the next 30 days, a promotion dubbed 20@20 will enable customers to purchase 20 minutes of call time and 20MBs at Ksh 20, while for the next 90 days, customers purchasing personalized Tunukiwa voice offers will receive free 20 minutes to call across all networks. 

Both offers are available on USSD *444# under the ‘Buy Minutes’ option.

Its brand campaign dubbed ‘Twende Tukiuke’, a callout to go beyond what is thought possible, the service provider will also showcase the power of mobile technology in transforming lives.

“We are cognizant that technology and a data-driven economy can further support Kenya’s economic growth and these will be our launchpad for the next 20 years,” Ndegwa said.

“We plan to go beyond to new frontiers, be more present, more world-class, and enable new platforms to launch our SMEs into greater possibilities,” added Ndegwa.

Community Engagement Editor, connecting audiences with news and promoting diverse voices. He also consults for East African brands on digital strategy.

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