Author: Khusoko

Khusoko provides market insights into Africa's business investment as well as global trends that impact East African businesses.

Financial knowledge was a rare topic for most of us as children. It was simple: money was for grown-ups, period.  Over the years, the importance of financial literacy at an early age has become increasingly apparent. Many of us might have made different choices if we had had the knowledge to make informed financial decisions early on. Parents and learning institutions often focus on teaching children essential life skills such as reading, writing, and curriculum courses.  However, one crucial skill that is sometimes overlooked is the knowledge required in decision-making regarding personal finances.  Understanding the value of money and the…

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In the last few years, Kenya’s retail industry has been experiencing continuous transformation, prompting the need to rethink our operations, adopt new ways of doing business, and normalize international best practices. Locally, retailers have adopted many approaches, with pricing being a key strategy. From the closure of local retail giants to the entry of international stores, aggressive physical expansion, and increased e-commerce activities, businesses have had to adopt globally recognized approaches to remain competitive. Many local retailers have adopted pricing tactics such as rebates and other modes of discounts to remain competitive amidst market transformations.  There has also been a…

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East Africa is positioned to enjoy strong economic performance this year, with growth forecast to surpass 5%.  These projections from the African Development Bank’s 2023 East Africa Economic Outlook demonstrate remarkable confidence in the market’s buoyancy and resilience despite global economic headwinds and regional challenges.  The upward trend is expected to be spearheaded by countries such as Rwanda, Uganda, Ethiopia, Kenya, Djibouti, and Tanzania, with significant contributions from their services sector. According to the report, this region will be the fastest-growing in Africa, with the most opportunities for innovators to capitalise during rapid digital transformation.  Eastern Africa: a seedbed for growth This…

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Across the globe, the narrative of women’s financial dependency on male relatives, be they fathers, brothers, or husbands, has historically constrained their autonomy.  This dependency has not only limited women’s ability to shape their destinies but also stifled their voices, desires, and aspirations.  As we end International Women’s Month, it’s crucial to spotlight Sustainable Development Goal (SDG) 5, which emphasizes women’s and girls’ empowerment.  Recognizing that empowering a woman is akin to investing in a broader society, we must rally behind initiatives that enable women to amplify their voices, paving the path toward a gender-equal world. Education is a formidable tool…

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Have you given yourself enough time to feel accomplished after completing your manuscript?  If yes, that is great because you must be prepared for the next challenging aspect of your book publishing journey. Now, it is time for you to write a show-stealing query letter. A query letter is your opportunity to make an impression on your potential literary agent.  The right approach can help you make or break your chances of being reached out. Here are some common mistakes you must avoid while writing a query letter. Do not Query with an Incomplete Manuscript Most authors can agree that…

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More technically, this refers to the calorific value of a particular food. To further understand the concept of calorie density, consider the main macronutrient content in all essential foods.  Generally, calorie density can be measured per 100 grams of food, which seems challenging.  Therefore, a calorie calculator was developed to estimate the total amount of calories individuals require to maintain, lose, or gain weight.  What Is Calorie Density? “The evaluation of food content interconnected with weight management or food volume is known as the calorie density. It also refers to the energy density.” Why Is Nutrient Density Important For Meal…

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