Author: Khusoko

The term ‘customer engagement’ is arguably one of the biggest buzzwords in today’s business landscape. It’s so widely used that when many people hear the phrase, they interpret it as a checkbox item. It is, however, a crucial ongoing relationship between a company and its customers, which is determined by the customer’s preferences and behaviour. Customer engagement entails actively engaging with an audience through messaging that interests, educates or helps them, as well as encouraging two-way communication with your business. In short, it’s about figuring out what the customer wants and giving it to them at the right time. This…

New Visa research reveals that 54% of ‘cash only’ merchants have missed business opportunities, with 70% of women-owned businesses expecting eCommerce to expand beyond the pandemic As the rate of women entrepreneurs across Sub-Saharan Africa continues to rise, Visa is expanding its global She’s Next initiative to empower women entrepreneurs on the continent, bringing practical insights and valuable tools needed to grow and advance their businesses. The initiative comprises a series of programs giving women entrepreneurs access to insights via research and engagement with small businesses, private and public sector communities and educational resources.  She’s Next, empowered by Visa, will also bring…

Sidian Bank Wednesday said it had secured a nine hundred and ninety million shillings deal with the Netherlands based social impact investor, Oikocredit. The funding will be utilized to support the bank’s growth plans to further its strategy of providing affordable credit to its SME clients and privately-owned business enterprises as it works towards empowering entrepreneurs realize their potential through providing tailor-made financial solutions. “This is yet another footprint of the bank’s strategic initiative to be the preferred bank for trade finance solutions and SMEs, especially in view of the impact of the pandemic on SME businesses. We intend that…

Odyssey Energy Solutions Inc has acquired Ferntech GmbH, a German company specialising in the remote control and monitoring of off-grid renewable energy systems. The US renewables investment firm says the acquisition is to strengthen its position as an end-to-end investment and asset management platform. In addition, it will boost the capabilities of the company to work on the development, financing, and operation of distributed infrastructure projects at scale. “The acquisition significantly advances our mission to enable streamlined development, financing, and operations of distributed infrastructure projects at scale,” Emily McAteer, CEO and Co-Founder, Odyssey said on the acquisition. Odyssey has become…

Japanese automobile maker Nissan Motor Corporation unveiled its compact sports utility vehicle (SUV) Magnite in the Kenyan market. This was by Crown Motors Group, the official distributor of the Nissan brand in Kenya. The Nissan Magnite is a sub-compact SUV that the group says will seal Nissan’s commitment to the Kenyan Market in the very competitive segment. The Magnite is Nissan’s first sub-4 metre SUV a segment that is now gaining ground because of its bold fresh styling, powerful performance and high-tech safety features. The Magnite is powered by an all-new, 1.0-litre turbocharged engine that features 205 millimetres of ground…

Kenya’s energy-saving Jiko maker, BURN Manufacturing, has launched new packaging for its iconic Jikokoa brand, cementing its presence in the region. In a new packaging, Burn has placed the iconic Jikokoa in an Orange box with spots of white, making it more attractive than ever before. This is a deviation from the previous packaging that had the white colour more prominent. The new box has a lady on it with a Kenyan map inscribed on it. It also has information about the jiko and images of the product. It makes it easier for the user to have a glimpse of…