Author: Khusoko

Khusoko provides market insights into Africa's business investment as well as global trends that impact East African businesses.

East African Breweries Limited has appointed Anne-Joy Michira as the Marketing & Innovation Director for East Africa. She takes over from Graham Villiers-Tuthill. Michira was the Head of Marketing – Beer for EABL and was pivotal in building and growing some of East Africa’s biggest brands making it one of Diageo’s biggest beer businesses. She also led Kenya’s Spirits Marketing where she is credited with spearheading the explosion of Mainstream Spirits (MSS) brands like Kenya Cane and Chrome Vodka; Kenya’s Mainstream Spirits business is now Diageo’s 2nd largest. Terming her a “big business leader, passionate about propelling young Africans to action”, KBL MD, John Musunga…

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