Personalisation is becoming more critical for fulfilling customer expectations. But a changing consumer mindset about privacy makes the necessary data acquisition a difficult and expensive process. It has been proven that personalisation increases sales, customer loyalty, and client lifetime value. Amazon’s quarterly sales increased by 29% after implementing targeted recommendations, and 80% of customers are more inclined to make a purchase when provided with a personalised experience. But how can brands balance the benefits of personalisation with the privacy concerns of their customers? The most effective strategies employ zero-party data to drive marketing and sales, give customers power over how…
Author: Khusoko
Khusoko
Khusoko provides market insights into Africa's business investment as well as global trends that impact East African businesses.
RwandAir CEO Yvonne Makolo Named First Female Chair of IATA Board
Kenya and Mauritius are experiencing the sixth wave of Covid-19 infections according to the Africa Centres for Disease Control and Prevention. According to Dr. Ahmed Ogwell Ouma, acting director of the Africa Centres for Disease Control and Prevention, positive cases in Kenya increased on average by 92 percent in the May, compared with the previous four weeks. https://twitter.com/AfricaCDC/status/1537360021679263744?s=20&t=nbGDyazHNeBdgy-zst50NQ Thursday, the Ministry of Health announced that 427 people tested positive for COVID-19 from a sample size of 3,307 tested in the last 24 hours, raising the positivity rate to the 12.9 percent mark.
Not sure of what to get your dad this Father’s Day? Here are seven easy ideas that will make sure your gift continues to spoil him long after the day has passed. The personal touch A touching way to tell dad how much he means to the family is to get him a personalized gift to show him just how special he is. Something that you know he would hold dear to his heart. A simple idea is to get him a framed photo collage of memorable moments of the two of you or the whole family. If he is…
BIK will develop the content for the online course, while BRK will use its wide reach and platform to disseminate this information.
Peer learning involves people, who are more or less at the same level of power but whose culture and level of knowledge may be dissimilar, learning from each other to better their experiences.