The Federation Internationale de Football Association (FIFA) has allowed countries to select up to 26 players for the 2022 World Cup in Qatar. This increases the maximum squad size by three for the Nov 21-Dec 18 tournament. “The number of players to be included on the final list has been increased to at least 23 and a maximum of 26,” Fifa said in a statement. According to FIFA, “given the need to retain additional flexibility due to the unique timing” of this year’s competition. National teams had named squads of 23 players at the World Cup and European Championship ever…
Author: Khusoko
Khusoko
Khusoko provides market insights into Africa's business investment as well as global trends that impact East African businesses.
Ascott’s Somerset Westview Nairobi is located on Nyangumi Road, between the Dennis Pritt Road and Lenana Road
Greytrix is a leading consulting and implementation partner for Sage X3, Sage 300 People & Sage CRM based in Nairobi, Kenya.
The High Court of Kenya confirmed a permanent injunction compelling internet service providers (ISPs) to block sports pirate websites infringing on copyrighted material. In November 2019, Multichoice Kenya filed a suit against Safaricom PLC and Jamii Telecom Limited, seeking to compel the ISPs to block live sports streaming sites on their networks. The High Court had initially, on 26th November 2022, issued a temporary order to the ISPs to block the said infringing content. Still, the Court of Appeal swiftly stayed the same on the application by Safaricom. In delivering her verdict, Justice Wilfrida Okwany found that MultiChoice Kenya had…
Personalisation is becoming more critical for fulfilling customer expectations. But a changing consumer mindset about privacy makes the necessary data acquisition a difficult and expensive process. It has been proven that personalisation increases sales, customer loyalty, and client lifetime value. Amazon’s quarterly sales increased by 29% after implementing targeted recommendations, and 80% of customers are more inclined to make a purchase when provided with a personalised experience. But how can brands balance the benefits of personalisation with the privacy concerns of their customers? The most effective strategies employ zero-party data to drive marketing and sales, give customers power over how…
RwandAir CEO Yvonne Makolo Named First Female Chair of IATA Board