Over the past decade, businesses have embraced social media to reach more customers, build brand visibility or online presence and drive sales. Whether you are a beginner or a pro in the game, social media marketing can make your business reach its full potential. Besides, using social media doesn’t require you to spend considerable money to attract more customers. You must have a strategic campaign plan that will have an effective outcome. For your next campaign, here is a list of 6 tips to help you grow your small businesses through social media marketing. Pick a platform best for your…
Author: Lynet Awino
Lynet Awino
Lynet Okumu, a Masinde Muliro University graduate, is a digital journalist passionate about impactful storytelling. She writes on health, business, relationships, and daily life, blending accuracy and creativity to craft engaging, informative content.
Drinking coffee regularly has been linked to various health risks. Of course, the beverage has a lot of benefits for our bodies, but if you have irritable bowel syndrome or gut issues, consistent anxiety, or you’re in the process of breastfeeding, then it is not for you. Even those who do not have these underlying conditions should exercise caution when drinking coffee in order to avoid some simple to complex complications that could shorten one’s life. Check if you’re taking too Much Coffee If you have a habit of visiting your favourite coffee shop every morning and evening, then this…
Most Kenyans have grown more pessimistic about the economy, given the higher costs of essential commodities and low purchasing power. The prices of essential products, such as milk, sugar, maize flour, bar soap, and cooking oil, have increased since 2020 when COVID-19 hit the country. Coupled with other factors such as the Russia-Ukraine war and the drought across the country, the prices shot highest in 2022 and are expected to increase even further in 2023. At the top of the list of the most expensive commodities in 2023 is cooking oil, which hit over 500 shillings per litre in early…
Annually, the world observes cervical cancer awareness month in January, creating awareness of the prevention and importance of the HPV vaccine. With the theme “Ending Cervical Cancer within a Few Generations,” the 2023 campaign seeks to raise awareness about cervical cancer and Human papillomavirus (HPV) vaccination among girls and boys. HPV types 16 and 18 are responsible for about 70% of all cervical cancer cases worldwide. Africa and Kenya Data In Africa, 2020 estimates indicate that about 117,316 new cervical cancer cases are diagnosed annually. Furthermore, it is the second most common female cancer in African women aged 15 to…
Fuel prices for January 2023 remained unchanged for the third consecutive month since November 2022, according to the Energy and Petroleum Regulatory Authority (EPRA). “In the period under review, the maximum allowed petroleum pump prices for super petrol, diesel, and kerosene remained unchanged,” reads an EPRA statement in part. The latest monthly review released on Saturday, January 14, 2023, shows that Nairobians will continue paying 177 shillings for super Petrol, 162 shillings for Diesel, and 145.9 shillings for Kerosene per liter. These are the same prices paid in December 2022. The pump prices are inclusive of an 8% Value Added…
Kenya’s passport has been ranked 73rd in the 2023 edition of the Henley Passport Index, climbing three places from last year’s index, placing it at 76 globally. The latest ranking shows Kenyan citizens can now visit 73 countries without a prior visa. This makes Kenya’s passport the ninth most powerful travel document in Africa behind Seychelles at position 29th globally with visa-free access to 153 destinations, Mauritius (34th), South Africa (53rd), Botswana (63rd), Namibia (67th), Lesotho (69th), and eSwatini (71st). Tanzania’s passport, which provides hassle-free entry to 72 destinations, was ranked the 10th-best on the continent. Global travel is now…