Author: Korir Issa

South Korean tech company, LG Electronics is embarking on a global brand reinvention under its new “Life’s Good” campaign. The campaign, which was announced five months ago, is now being rolled out across various markets worldwide. The aim is to introduce a more dynamic and youthful brand identity that appeals to Gen Z consumers. The campaign seeks to inspire and encourage customers to approach life with an optimistic attitude, especially in light of the rising uncertainty and instability worldwide due to post-pandemic changes. LG Electronic EA Managing Director Dongwon Lee stated that the campaign aims to enhance communication with customers…

Digital payment service provider SasaPay has undergone a rebranding and introduced a new financial strategy aimed at the mobile money payment market for diaspora customers. This new strategy is designed to provide a secure payment experience for a wide variety of businesses, from lenders to Small and Medium Enterprises (SMEs). The company plans to act as a bridge between businesses and capital providers, facilitating quick and affordable access to working capital. Daniel Njoroge, SasaPay’s Chief Operating Officer, said, “Through our rebrand, we aim to redefine the role of payments and act as the meeting point between Kenyan businesses and their…

Safaricom Plc has secured its first Sustainability Linked Loan (SLL) from a consortium of local banks, reinforcing its commitment to Environmental, Social, and Governance (ESG) initiatives.  The loan is valued at KES 15 billion and can potentially increase to KES 20 billion through an accordion mechanism.  This is the largest ESG-linked loan facility in East Africa and Safaricom’s first venture into such financing. A sustainability-linked loan is where the interest rate is tied to the borrower’s sustainability performance, specifically tailored to their ESG targets. Meeting these targets leads to reduced interest payments. Safaricom’s CEO, Peter Ndegwa, stated that this deal…

Restaurant chain Java House launched its latest innovation, Cold Brew Coffee, a ready-to-drink beverage made from 100% Kenyan Arabica coffee beans. The new product is part of Java House’s 24th-anniversary celebrations and its commitment to creating ground-breaking products that improve the coffee-drinking experience. Cold Brew Coffee comes in 330ml cans and is available in two flavours: sweetened and unsweetened. Unlike iced coffee and cold hot-brewed coffee, Cold Brew Coffee uses a unique brewing process that involves steeping medium ground-roasted coffee beans in water for several hours. This results in a smooth and flavourful coffee with a rich flavour and less…

Faith Kipyegon made history by winning the women’s 5000m final at the 2023 World Athletics Championships, adding to her 1500m gold medal from earlier in the competition. Faith ran 14:53.88 to become the first woman to achieve the 1500m and 5000m double. She also secured Kenya’s second gold medal at the event. https://twitter.com/WorldAthletics/status/1695514123566506123?s=20 “This has been an amazing year for me. Making history today, winning two gold medals in a championship is what I was dreaming for this season. “I have been patient waiting to be able to break world records and win double golds. But my dream just came…

Brenda Girls from Bungoma County and Lugari Progressive qualified for the girls’ final of the Safaricom Chapa Dimba Western region finals on Saturday. Brenda Girls emerged victorious after securing a commanding lead of 4-1 against Chakol Mixed from Busia. Brenda Girls bounced back from going a goal down at the break to score four times in the second half courtesy of a brace by Esther Mukhwana and goals by Lavenda Nasambu and Joina Namukuru. “We started badly in the first half, but we managed to bounce back in the second half. I am happy about the victory as we now…