Author: David Indeje

David Indeje is the community engagement editor at Khusoko, a leading digital platform for East African business news. He oversees editorial content, drives audience engagement, and amplifies diverse voices. Indeje also consults on digital strategy for brands in agriculture, governance, technology, and health, while exploring AI’s impact on journalism. In addition, he serves as a communications officer at KICTANet, advancing digital inclusion and policy dialogue.

The Federal Republic of Somalia joined the East African Community (EAC) on Friday after signing the Treaty of Accession at State House, Entebbe, Uganda. Somalia’s President Sheikh Hassan Mohamud and the Chairperson of the EAC Heads of State Summit, President Salva Kiir Mayardit of South Sudan, signed the treaty. Ugandan President Yoweri Kaguta Museveni witnessed the ceremony, along with the EAC Secretary General, Hon. (Dr.) Peter Mutuku Mathuki, and other dignitaries. President Mohamud expressed his pride and commitment to regional integration. He said, “Today is a moment of immense pride as I signed the Treaty of Accession of the Federal…

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Jumia Technologies, the leading African e-commerce platform, is making a strategic shift by shutting down its food delivery operations across all seven of its markets by the end of 2023.  Jumia currently operates its food delivery business in Nigeria, Kenya, Uganda, Morocco, Tunisia, Algeria and Ivory Coast “It’s a segment that’s very difficult across the world, with very challenging economics and big losses. It’s also a segment that is extremely competitive across the world and Africa,” Chief Executive Officer Francis Dufay said in a statement. “The economics are tough in this market because the costs are very high and there…

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Tara Nicole isn’t your average cocktail creator. With her infectious enthusiasm and a shaker always within arm’s reach, she’s shaking up the industry, one vibrant concoction at a time. At the helm of Rusty Nail, a mobile cocktail bar catering to private events, Tara’s passion for mixology translates into experiences that are as visually stunning as they are deliciously satisfying. Her journey began in the digital realm, where she cultivated a following as a content creator specializing in food and drink. Soon, her fascination with the cocktail world took hold, leading her to a self-taught exploration of flavours and techniques.…

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The 5th Annual Scribes End of Year Party highlighted the need for journalists to explore alternatives to traditional media employment in light of the industry’s current challenges. Nairobi Leo founder and CEO Martin Wachira said the current turbulent scenes facing different media houses should serve as a wake-up call for journalists to explore alternatives to formal employment at traditional media houses.  “Each one of us can create a niche to monetize their own digital space, whether it is social media or just the website, and start something that can earn you an income,” said Wachira while addressing the gathering. Scribes…

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Kenya Breweries Limited (KBL) has unveiled its new Kshs 1.2 billion microbrewery in Ruaraka, Nairobi County.  The Kenya Breweries Microbrewery is aimed at helping the business extend its innovation capability to meet consumers’ changing tastes and preferences. The company has rolled out its first commercial product brand from the site, whose ground was broken in May last year.  The first brand of the new production line, Manyatta, is a new 100 per cent apple cider, produced alongside three flavoured variants: Mango & ginger; Lemon and ginger; and Pineapple and mint. EABL Group Chief Executive and Managing Director Jane Karuku noted…

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Kenya Wine Agencies Limited (KWAL) has rebranded Kibao Vodka as an aspirational brand to meet the evolving tastes of consumers. KWAL is focusing on driving growth in sales and revenue from spirits, the fastest-growing segment of Kenya’s alcohol industry, with a new look, Kibao Vodka, targeting a new generation of bold, authentic, and savvy consumers. KWAL Commercial Director Jonas Geeraerts said the re-brand of Kibao is also geared toward connecting with consumers who are opting for spirits as their drink of choice but are also keen on value for money.  “We are seeing a growing interest in the new variety…

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