Kenya Breweries Limited (KBL) is scaling up the rollout of Diageo One, an online platform that enables retailers to place orders online.
This is after piloting it for a year.
Mark Ocitti, the Managing Director of KBL, says Diageo One will revolutionize how liquor manufacturers interact with trade partners, particularly distributors and retailers.
“From what we have seen during the trial stage, Diageo One will revolutionise the way we engage with our trade partners—distributors and retailers—at the point of purchase,” Ocitti stated
The COVID-19 pandemic has accelerated the adoption of digital solutions in the consumer goods industry. With increased access to mobile and internet services, more Kenyans are turning to online purchases.
Joel Kamau, the Commercial Director at East African Breweries Ltd. (EABL), parallels Diageo One and another successful digital platform, The Bar.
Just as The Bar revolutionized how consumers order drinks, Diageo One aims to do the same for distributors and retailers.
According to East African Breweries Plc’s (EABL) H1’2024 financial results for the period ending December 31, 2023, there was a 22.1% decline in profit after tax to Kshs 6.8 billion in H1’2024, from Kshs 8.7 billion in H1’2023.
The decline was attributed to high inflation, currency depreciation, and rising finance costs.