Guinness has launched a new campaign, “Smooth flowing, easy going”, for its Guinness Smooth brand.
The company said the campaign will kick off on 8th October featuring Wakadinali, Chris Kaiga and Le Band.
As the go-to beer of choice for younger consumers, Guinness Smooth will be providing an action-packed night-lit with vibes.
Event guests will enjoy the coolest reception on arrival, ahead of the star-studded performance also featuring Veryl Mkali, Dj Daq Child and DJ Sir M.
“We believe that life is best enjoyed with an easy-going positive outlook, a playful spirit, and an openness to flow smoothly with new possibilities,” Guinness Marketing Manager, Wanjiru Murage says.
“We have curated this event to celebrate the smoothness of our beer and give our drinkers nothing but good vibes so they can create beautiful meaningful experiences together whilst they enjoy the delicious and smooth taste of Guinness Smooth.”
Launched in 2003, Guinness Smooth offers all the characteristics of Guinness stout with an extra smooth finish.
It is a distinctively dark stout with a rich creamy head. Rich malty flavours and hints of sweetness balance perfectly in the swirl of countless minute bubbles to deliver a stout with lots of character and an extra smooth finish.
