Kenya’s motorcycle market recorded steady growth in 2025, with asset financier Watu confirming a strong recovery that aligns with the latest data from the Kenya National Bureau of Statistics (KNBS).
According to the KNBS Leading Economic Indicators report (November 2025), newly registered vehicles rose from 25,167 units in October to 27,219 units in November. Motorcycles led the momentum, climbing 19.8% to 18,839 units in the first 11 months of the year. Sales opened at 12,456 units in January, grew to 15,699 in August, and peaked at 18,839 in November.
“Demand for motorcycles to power SMEs and public service transport providers maintained steady month‑on‑month growth last year,” said Erick Massawe, Watu Kenya Country Manager.
Watu’s Expanding Footprint
Founded in 2015, Watu has pioneered asset financing for two‑ and three‑wheeled vehicles, transforming the boda‑boda and tuk‑tuk sector. Its financing solutions have created millions of jobs, improved transport efficiency, and boosted local economies.
In 2025, Watu financed approximately 8,000 mobility assets, including electric motorbikes, reflecting rising interest in sustainable transport. Massawe noted that while Internal Combustion Engine (ICE) motorcycles remain dominant, electric two‑wheelers are gaining traction.
Beyond Kenya, Watu has scaled operations to eight African countries and last year became the first Kenyan heritage international business to expand into Latin America, establishing a footprint in Brazil and Mexico.
Driving Financial Inclusion
Massawe emphasized that Watu’s growth mirrors national trends:
“The KNBS data provides a good glimpse of the overall market and reflects our own pace of growth at Watu. Traditional financing often excludes people without a credit history. By removing unnecessary barriers, Watu empowers more people to access life‑changing assets, whether for mobility, business, or digital connectivity.”
With its mission to revolutionize mass‑market mobility through financial inclusion, Watu continues to unlock opportunities for underserved communities, positioning itself as a leader in impact financing across Africa and beyond.
Roam Unveils Kenya’s First Universal Fast‑Charging Station for Light EVs
