The Hub Karen Mall is proud to announce the opening of a new outlet by HLA, the international menswear brand known for its stylish, high-quality, and accessible fashion.
This marks HLA’s second location in Kenya, following its successful debut at Westgate Mall, and signals the brand’s growing footprint in East Africa’s fashion retail scene.
“We are delighted to open our doors at The Hub Karen, one of Nairobi’s premier lifestyle destinations,” said Ronnie Wee, HLA Manager, Advertising & Promotions. “Fashion is essential to daily life, and we are committed to delivering stylish design, premium quality, and an exceptional shopping experience to men across the globe.”
What to Expect at HLA Karen
The new store features HLA’s full seasonal collections tailored for men aged 25–40, blending commercial, casual, and formal styles. Shoppers can explore:
- Tailored suits, leisure suits, and jackets
- Overcoats, down jackets, sweaters, and knitwear
- Shirts, T-shirts, suit pants, jeans, and casual trousers
- Accessories, including belts, ties, scarves, socks, and leather shoes
With a focus on affordability and craftsmanship, HLA positions itself as a one-stop destination for modern men’s fashion.
“Their expansion to The Hub Karen underscores our commitment to curating a diverse mix of international and local brands,” said Jacobus Visser, The Hub Karen Mall Manager. “We are confident HLA will quickly become a favorite for fashion-conscious shoppers.”
HLA’s Kenyan Presence & Global Reach
Founded in Jiangsu, China, HLA operates over 5,000 stores across Asia, including China, Southeast Asia, and Japan. Its first Kenyan store opened at Westgate Mall, and the Karen outlet marks a strategic expansion into Nairobi’s southern suburbs, catering to a growing demand for premium menswear.
Kenya’s International Fashion Landscape
HLA joins a growing roster of global fashion brands establishing a presence in Kenya, including:
| Brand | Category | Location Highlights |
|---|---|---|
| LC Waikiki | Family fashion | Two Rivers Mall, Sarit Centre |
| Woolworths | Apparel & lifestyle | Westgate, Yaya Centre |
| Mango | Women’s fashion | Westgate Mall |
| Adidas | Sportswear | Sarit Centre, Village Market |
| Levi’s | Denim & casual wear | Junction Mall |
| Nike | Sportswear | Westgate Mall |
These brands reflect Kenya’s rising demand for authentic, high-street fashion and its emergence as a regional retail hub.
