Mantrac Kenya has unveiled the Advantage Program, a customer loyalty initiative designed to reward clients for their continued investment in Caterpillar® equipment, parts, and services.
The launch coincides with 100 years of Caterpillar dealership presence in Kenya, marking a century of powering progress across industries.
What Is the Advantage Program?
The Advantage Program introduces a points-based rewards system where customers earn points on every purchase, whether it’s equipment, parts, or service. These points can be redeemed for a wide array of benefits, including:
- Parts and service support
- Extended warranties and Customer Value Agreements
- Equipment attachments
- Cat-branded merchandise
- Subscriptions like VisionLink and Condition Monitoring
Customers can also unlock boosters and accelerators to multiply their points. For instance, purchases made via Parts.Cat.Com or service jobs earn 50% more points, while seasonal promotions offer additional incentives. Fleet owners who connect over 60% of their Cat equipment via ProductLink and log into VisionLink monthly receive extra monthly accelerators, maximising the value of their engagement.
Leadership Perspective
“The Advantage Program is our way of showing gratitude to our customers who have stood with Caterpillar and Mantrac over the years,” said Mohamed Ibrahim, Managing Director of Mantrac Kenya. “As we celebrate 100 years of Caterpillar dealership presence in Kenya, this initiative ensures that every purchase our customers make is rewarded with tangible value, helping them reinvest in their businesses.”
Sean Watson, Head of Commerce and Value Stream at Mantrac Group, added: “Our customers are at the heart of everything we do. With the Advantage Program, we are not only recognising loyalty but also encouraging greater digital adoption through VisionLink and connected fleet technologies. This blend of rewards and innovation empowers our customers to maximise efficiency and get more from their partnership with Mantrac.”
What It Means for Customers
All existing customers are automatically enrolled, with loyalty tiers ranging from Bronze to Platinum. Each tier unlocks deeper discounts and enhanced benefits, offering businesses new ways to grow while celebrating a century of Caterpillar’s legacy in Kenya.
This initiative reflects Mantrac’s broader vision to become the global benchmark for Caterpillar dealerships by delivering superior customer service and integrated solutions. Learn more about Mantrac’s mission and values on their official Discover Mantrac page.
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