Belva Digital has launched SHIFT, its flagship platform designed to position brands at the intersection of technology, culture, and creativity, unlocking growth for businesses ready to thrive in today’s dynamic marketplace.
Modern consumers expect more than just products; they seek brands that are purpose-driven, deeply relevant to their real-life context, and committed to genuine connections with people and the planet.
SHIFT is crafted to help brands meet these demands, providing insights, tools, and innovative strategies to stay trusted and impactful.
SHIFT is not just a one-off event but a movement. The initiative is targeted at brands ready to shift from transactional approaches to building deep, authentic, and lasting relationships with their audiences.
By harnessing advanced technology, culturally attuned storytelling, and fearless creativity, SHIFT offers businesses the resources to excel in fiercely competitive environments.
“SHIFT happens at the intersection of pressure and potential, when challenges push us to think differently and opportunities inspire us to act boldly,” noted Fred Kithinzi, Founder and Group CEO of Belva Digital, during the launch event.
Serah Katusya, CEO at Belva Digital, emphasised actionable innovation: “At SHIFT, we’re not just talking about what should be done; we’re showing brands how to make it happen, from capturing attention beyond the 3-second rule to creating long-term connections through storytelling.”
SHIFT’s framework is anchored by a central question for today’s marketers: How do we create authentic, culturally relevant stories that drive brand growth now and into the future?
Keynote sessions at the launch underscored storytelling’s power for business success:
“Stories are not just good for entertainment; they are good for business,” said Jesudetan Onasanya of Aleph, highlighting opportunities for brands on emerging platforms like TikTok.
“Data-driven creative captures attention, pushes engagement, and drives true impact,” stated Betty Njiraini of Eskimi, pointing to the increasing role of AI in marketing.
“Creativity is intelligence having fun,” added Carolyne Kendi of CK Marketing Coaching, stressing the value of authenticity in brand narratives.
In an age where cultural relevance, creativity, and technology define market leaders, SHIFT is Belva Digital’s rallying call. The future belongs to brands that can connect meaningfully, stand for something beyond profit, and adapt with courage and creativity.
