TradeMark Africa (TMA) has appointed Ms Lillian Mwai Ndegwa as the Country Director for its Kenya Programme, a renewed focus on supporting Kenya’s trade expansion goals.
“Lillian’s expertise in market systems development will be invaluable as we collaborate with the private sector and government agencies to enhance Kenya’s participation in regional and international trade across different value chains,” stated David Beer, TMA’s Chief Executive Officer.
Ndegwa will lead initiatives aimed at enhancing market access, reducing trade barriers, and promoting sustainable economic growth. Key priorities include leveraging the African Continental Free Trade Area (AfCFTA), attracting high-value investments, and creating a conducive business environment for exporters.
A key example is a pilot project funded by the EU, which aims to shift 50% of Kenya’s horticultural exports from air to sea transport, reducing costs and securing export markets.
“I am honoured to join TMA at a time when the organization is driving transformative trade facilitation efforts across the region,” remarked Ms. Ndegwa. “I look forward to working with our partners to accelerate sustainable trade growth and economic development in Kenya.”
TMA’s third strategic plan (2023-2030) emphasizes inclusive, green, and digital trade initiatives. This involves strengthening partnerships with government agencies like the Kenya Revenue Authority and Kenya Ports Authority to automate trade processes and facilitate faster clearance of exports.
Building upon years of successful collaboration with the Kenyan government and private sector, TMA has contributed significantly to reduced dwell times at Mombasa port, faster border crossings, and streamlined certification processes, ultimately lowering the cost of trading and boosting the economy.
Ms. Ndegwa brings over 15 years of experience in international development to this role. Prior to joining TMA, she served as Country Director for Swisscontact, where she led a wide range of initiatives focused on youth employability, skills development, financial inclusion, and market systems development.
