TikTok has announced strategic partnerships with Aleph Holdings and Wowzi to enhance its operations and support the growth of the Kenyan creator economy.
Aleph Holdings will now manage TikTok’s sales and support operations in Kenya, streamlining advertising for businesses. This partnership will provide Kenyan businesses with direct access to TikTok’s expertise, simplifying the advertising process and enabling them to leverage local insights.
Wowzi, a leading technology marketplace, will serve as TikTok’s official creator management partner. This collaboration will connect Kenyan creators with brands and agencies, providing valuable opportunities to expand their reach and build successful careers on the platform.
“These partnerships reflect our commitment to strengthening the local creative ecosystem and driving economic growth,” said Carl Jordan, Head of Sales, Global Business Solutions, TikTok, Sub-Saharan Africa. “We are empowering Kenyan advertisers and opening new doors for talented creators to thrive on the platform.”
Jose Gonsalves, Aleph’s managing director for East Africa, emphasized the benefits for businesses, stating, “With Aleph partnering with TikTok, businesses gain direct access to TikTok’s insights and can streamline their advertising campaigns with cost-effective solutions.”
This announcement builds upon TikTok’s commitment to nurturing the Kenyan creative community, following the successful launch of the #LevelUpAfrica Program.
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