Bayer has transformed its East African business model by outsourcing distribution to Imperial Distributors. This strategic move allows Bayer to concentrate on medical affairs and stakeholder engagement while enhancing product accessibility.
German pharmaceutical company Bayer has streamlined its East African operations by outsourcing transportation, warehousing, and distribution to Imperial Distributors.
This strategic move allows Bayer to concentrate on medical affairs, regulatory compliance, and stakeholder engagement.
The partnership, dubbed “Smart Serve,” aims to enhance product availability and accessibility across Kenya and the wider East African region. By leveraging Imperial’s distribution expertise, Bayer expects to reduce lead times and expand market reach.
Jorge Levinson, Bayer’s Cluster Lead for Sub-Saharan Africa, emphasized the company’s commitment to the region and its focus on improving patient access to essential healthcare products.
“We are pleased with the transformation of our business model to collaborate with experts towards achieving our mission. A key part of this transformation is to simplify our value chain, reduce lead time between production and distribution, and hence reach more patients and customers,” said Jorge.
“Our commitment to operate in Kenya and other markets remains steadfast, and this transformation is geared towards ensuring our mission of Health for All, Hunger for None.”
Kenya hosts Bayer East Africa Ltd, the regional office serving Kenya, Ethiopia, Tanzania, Uganda, Burundi and Rwanda.
Bayer’s crop science division, which constitutes the majority of its workforce, remains unaffected by the transformation. This business segment focuses on agricultural solutions such as seeds, fungicides, insecticides, and herbicides.
