Vivo one of Kenya’s leading fashion groups, opened its first U.S. store in Atlanta, Georgia at Atlanta Station Mall showcasing African innovation and entrepreneurship.
The brand operates 26 retail stores across Kenya, Rwanda, and Uganda and includes Shop Zetu, East Africa’s fastest-growing online fashion marketplace.
Kenya’s President William Ruto, lauded the achievements of Vivo Fashion Group and its founder, Wandia Gichuru during its opening.
“This is not just a win for Vivo, but for Kenya and Africa as a whole. It showcases the global potential of African brands and the entrepreneurial spirit that drives our continent forward.”
“The powerful story of Vivo Fashion Group demonstrates the impact of visionary enterprise and spotlights the role of women in leadership, business and entrepreneurship.”
The powerful story of Vivo Fashion Group demonstrates the impact of visionary enterprise and spotlights the role of women in leadership, business and entrepreneurship.
We are elated to see that Vivo has not ventured into the American market alone; it has brought along other… pic.twitter.com/5hm92OmYX8
— William Samoei Ruto, PhD (@WilliamsRuto) May 21, 2024
Founded in 2011, Vivo provides a wide variety of clothing for both men and women. They operate physical stores and own Shop Zetu, East Africa’s leading online fashion marketplace.
“To see our brand, which started in my living room in Nairobi, now opening a store in Atlanta, is truly a dream come true. This moment is a testament to the hard work, dedication, and passion of our entire team and the support of our loyal customers,” Wandia Gichuru, co-founder of Vivo Fashion Group, said.
🇰🇪 🤝 🇺🇸 pic.twitter.com/ztpcBBDyHr
— Nesh Maina 🇰🇪 (@Nesh_maina) May 21, 2024
Wanjiru Waweru Waithaka, CEO of Anjirũ also expanded her brand through Vivo.
She acknowledged the role of SilverStone International Holdings in unifying her brand with the global community.
“Deep gratitude. Wandia thank you for opening a door for other women in business and bringing us in with you,” she says.
“We have travelled to the US not forcefully in a ship, but in a plane. Not only by choice but to set up a shop in one of Atlanta’s most prestigious malls.
We have come to trade, not as a small women-owned group of businesses but as a visionary, brave group of international business women !!
