As part of the EQUAL program, Ayra Starr, signed to Don Jazzy’s Mavin Records, will benefit from enhanced visibility through Spotify playlists, content hubs, and partnerships. This platform aims to amplify her reach and influence in the global music scene.
Championing Women in Afrobeats
Ayra Starr expressed gratitude for the opportunity, emphasising her commitment to representing women in Afrobeats and African music.
She acknowledged the contributions of women both on stage and behind the scenes, praising Spotify EQUAL for spotlighting their achievements.
“It means so much to me to be able to represent women in Afrobeats and African women in general. There are so many women in music right now, and the EQUAL program is doing a great job in highlighting their hard work.”
Spotify’s Commitment to Female Artists
Monica Kemoli-Savanne, Spotify’s senior artist and label partnerships manager for Sub-Saharan Africa, highlighted the company’s dedication to empowering women in music.
Noted that Ayra Starr’s global recognition underscores Africa’s vast musical talent and the importance of providing a platform for artists to shine.
“Seeing artists like Ayra Starr come from the continent to gain global recognition serves as a true testament that Africa is full of talent; all that is needed is a platform. It has been a great journey to witness the growth of female artists who are also inspiring generations to come, which also speaks to our commitment to equally support female artists.”
Ayra Starr’s Musical Achievements
A Grammy-nominated artist, Ayra Starr is celebrated for hits such as Bloody Samaritan, Sability, Rush, and Rhythm & Blues. She recently released the single Bad Vibes featuring Seyi Vibez.
Her debut EP and album, 19 & Dangerous, were both released in 2021. Starr is set to release her upcoming album, The Year I Turned 21, later this month.
Nigerian Artists’ Streaming Success
Spotify revealed that Nigerian artists earned over ₦25 billion (approximately $17 million) in streaming royalties in 2023, a remarkable 2,500% increase since 2017.
Nigerian artists were discovered nearly 950 million times by Spotify listeners, dominating the country’s daily top 50 charts with over 80% of the tracks.
