Diageo has promoted its Chief Operating Officer, Debra Crew, as its first female Chief Executive. 

Ms. Crew will take charge on July 1, 2023, the company said in a statement. It added that her appointment means women will make up more than 50% of Diageo’s executive committee.

She will take over from Ivan Menezes, who will retire after ten years.

“Ivan has transformed Diageo’s global footprint, brand portfolio and strategic focus, positioning our business as a clear leader in premium drinks,” Diageo chairman Javier Ferrán said.

“The Board has diligently planned for Ivan’s successor, and we are delighted to have appointed a leader of Debra’s calibre to the role,” he reportedly added. “I have no doubt that Diageo is in the right hands for the next phase of its growth.”

Crew is a graduate of the University of Denver, earned an MBA from the University of Chicago Booth School of Business, and previously served as an officer in the United States Army. 

She currently serves on the board of Stanley Black & Decker, Inc., having previously served on the boards of Newell Brands and Mondēlez International.

“I am delighted to be appointed Chief Executive Officer of Diageo. Ivan leaves Diageo in a very strong position for future growth and I look forward to working with our teams around the world to capture the opportunities ahead,” Crew commented.

“I am focused on continuing Diageo’s extraordinary track record of building world-leading brands and enhancing our reputation as one of the most responsible businesses in what I believe to be the most exciting consumer products category. It is an incredible privilege to be leading Diageo through the next phase of its development.”

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Khusoko provides market insights into Africa's business investment as well as global trends that impact East African businesses.

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