Meta Platforms has announced a subscription service called Meta Verified, letting users verify their accounts using a government ID and get a blue badge.
The subscription bundle for Instagram and Facebook also includes extra protection against impersonation and will be priced at $11.99 per month on the web or $14.99 per month on Apple’s iOS system.
Meta Verified will be rolled out in Australia and New Zealand, with gradual launches in other countries.
Other social media apps, like Snap Inc’s Snapchat and messaging app Telegram, launched paid subscription services in 2022.