Devin Mudigi, popularly known as Savara, of the award-winning Kenyan boy band Sauti Sol, has been unveiled as the new Brand Ambassador for Kenya Cane Spirit.
The unveiling took place at the Nairobi Museum, themed ‘The Greats Toast Twice’ to celebrate a smooth premium spirit built on legacy and the Kenyan spirit of excellence.
@KenyaCaneSpirit unveils @sautisol's @savarafrica as it's new brand ambassador.#TheGreatsToastTwice https://t.co/KhhpVS60Qt https://t.co/FseLXdrl3A pic.twitter.com/kno8KQnELW
— Khusoko (@khusoko) October 18, 2022
“I am happy to collaborate with Kenya Cane, a brand that reflects who I am as an artiste, business person, and young person living in Kenya,” said Savara. “Coming from humble beginnings, greatness was all we aspired to, and I’m grateful to be an inspiration to this generation and the next and be toasting to all the strides they make in their quest to greatness.”
Kenya Cane is a smooth, triple-distilled vodka made from fermented sugarcane, first produced in 1976.
According to the East African Breweries 2022 Annual Report, the group’s spirits category was up 26 per cent, boosted by a 27 per cent growth in mainstream spirits.
Marketing Manager – Spirits, Kennedy Mutula, said, “We are excited to work with Savara a talented artiste who represents the Kenyan spirit of charting your path, celebrating achievements, and at the same time learning from mistakes. He is a reflection of the boundless potential that young people in this country has to offer, and through this partnership, we hope to inspire even more individuals to keep working on their dreams.”
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