Kenya Breweries Limited (KBL) has re-introduced to the market its WhiteCap Crisp, an extension variant of White Cap Lager.
The WhiteCap Crisp is expected to be available in the market from April 2022.
KBL seeks to strengthen the WhiteCap Crisp variant to lead the “Low and No-alcohol” category among 25–40-year-old female consumers as they seek to assert control over their lifestyles.
Here’s something to enjoy in a big way. The all new White Cap Crisp that’s light on alc and full on flavour! #SipCrisp pic.twitter.com/5vyX3exiTZ
— WhiteCap Lager (@WhiteCapLager) February 4, 2022
“They (the drinkers) love hanging out with their friends over a meal as they enjoy their favourite beer during light drinking occasions, especially lunch, business meetings or even after work out,” said Anne Joy Michira, the marketing and innovation director.
“We are re-introducing it as a crisp beer at 3 per cent alcohol by volume,” she added.
KBL’s Managing Director John Musunga stated: “The WhiteCap brand continues to become more popular, proportionate to consumers’ gravitation towards healthier choices and tastes. It is important to innovate against unmet needs for our customers, moderators, occasional consumers and abstainers by offering a credible low and non-alcoholic option into their drinks’ repertoire.”
Congratulations @whitecaplager on such a beautiful launch of your new beer
White Cap Crisp
#events #allwhite #whitecapcrisp pic.twitter.com/Nk5XGinbdJ
— Pinky Ghelani (@pinkyghelani) March 3, 2022
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