Vivo Energy Expand Retail Footprint to 250 in Kenya

• Unveils Campaign,  to Reward Customers Jaza Raha Na Shell, Shinda Nyumba

Fuel distributor and marketer Vivo Energy Kenya has expanded their retail footprint in the country. The company opened its 250th service station in Kamakis, Nairobi along the Eastern Bypass.

The Kamakis Shell service station has a capacity to pump 450,000 litres of fuel every month, and is strategically positioned to capitalize on the Eastlands and Eastern bypass traffic market.

“With a focus on the growing number of fuel consumers in Kenya, Shell Kamakis will house several entities in the financial, health, and quick service restaurants sectors. This will give motorists and shoppers the opportunity to experience all round quality services at the service station,” the company said in an emailed statement.

In addition, it announced a 12 week national consumer promotion dubbed Jaza Raha Na Shell, Shinda Nyumba to reward consumers.

The promotion will see consumers win various prizes daily, weekly, and monthly. Participating brands in this promotion are Shell FuelSave Unleaded, Shell FuelSave Diesel, Shell V-Power, and all Shell Lubricants available at Shell service stations and spare-parts shops countrywide.

For eligibility to participate, motorcyclists will be required to spend a minimum of Ksh. 300, while motor vehicle drivers will be required to spend a minimum of Ksh. 1,000.

In 2020, Vivo Energy Kenya grew its overall market share (including exports) to 18.5% in quarter III, 2020 compared to quarter II and quarter I, 2020 recording 16.92% and 14.86% respectively according to Petroleum Industry East Africa (PIEA).

Total Kenya was second with a 1.43% marginal growth, with a market share of 15.01% while Rubis Energy was third, recording at a market share of 9.01%.