Naivas 2021 Expansion Targets Underserved High-value Urban Locations

Naivas supermarket with a current branch network of 71, aims to expand its footprint in 2021 the year saying besides the Covid-19 pandemic, the business remains resilient.

“We intend to maintain growth plans this year with a strategic focus on underserved and high-value urban locations. Despite the impact of Covid-19 on business and the economy, we remain resilient in our expansion strategy,” said Naivas’ chief commercial officer Willy Kimani during the unveiling of its fourth branch in Nakuru town Friday.

🎊 #Naivas71st is officially open here at Kenyatta Avenue, Nakuru! Karibuni sana hapa Naivas Midtown, Nakuru. Offers za hapa utaamini kweli? Come thru ujione mwenyewe🛒 #MadeinNakuru4Kenya pic.twitter.com/wFuL6pR5xK

— Naivas Supermarket (@naivas_kenya) April 23, 2021

The new outlet is located along the main street, Kenyatta Avenue. It will now compete with Cleanshelf, WoolMart, QuickMart and Gilanis along the same street.

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