Stanbic Bank Kenya has named world marathon record holder Brigid Kosgei as their brand ambassador for a period of two years.
The marathon queen will drive Stanbic Bank’s new brand positioning dubbed “It Can Be,” aimed at inspiring and encouraging both the internal and external stakeholders to dream big and achieve their goals.
“Through its women proposition DADA, the bank continues to proactively invest in women and their businesses for a more equitable and progressive society,” Stanbic Bank Kenya chief executive officer, Charles Mudiwa said Thursday.
Mudiwa also explained that through various financial and non-financial offerings, the bank has managed to bring onboard over 10,000 women, and the numbers keep growing.
“Brigid is a fitting international athlete and has achieved a great deal at such a young age and is a true reflection of the brand. Her determination and focus portray the very essence of It Can Be,” said Mudiwa. “It Can Be speaks to the philosophy of who we are and where we are going as a Kenyan Bank.”
Brigid said she was honored to be picked by the bank as their ambassador for the period of the contract.
‘’I thank Stanbic for approaching me to be part of this noble project. Through them I am looking forward to inspiring the young generation so that they can make it in life,” said Kosgei.
"When I began, I didn't know how to train, but as time went by, I opened my mind to the possibilities.
I decided that I want to do this and make my country proud." _ @BrigidKosgei said on overcoming her struggles.— Stanbic Bank Kenya (@StanbicKE) February 4, 2021