Carrefour Kenya Named 2019 Bread Baker of the Year

Kenya’s retail market is not short of the capacity for innovation and thus, many invest in research to understand where new opportunities will arise.

Most retailers have invested a lot in a bakery, fresh fruits, and vegetable sections by offering a variety of products that attract not only health-minded shoppers but also those with an eye for indulgence.

Skypex Supplies Ltd, a Kenyan local distribution network for the world’s leading brands bakery & pastry ingredients and Pristine Baking Solutions, named Majid Al Futtaim, the franchise holder of Carrefour Supermarket in Kenya Bread Bakery of the Year.

The retailer was named during the Kenya Baking Industry Awards (KBIA).

Alain Bejjani, Chief Executive Officer, Majid Al Futtaim on Twitter said “Very proud of our Carrefour on winning the best ‘Bread Bakery of the Year’…Congrats to the team on their achievement.”

Carrefour the Hub branch, one of the 7 stores received the award.

Franck Moreau, Country Manager of Carrefour Kenya at Majid Al Futtaim Retail said they received over 10,000 votes online. “It is good recognition from the industry and from our customers. They voted for us.”

Moreau said across their stores, their priority is to ‘be a reference in freshness and quality’.

READ: 

• Majid Al Futtaim Refurbishes Carrefour Stores to Meet Global Standards

In this regard, to cover gaps in the fresh food departments especially the butcher and fishmonger, they have partnered with the International of Hotel and Tourism Institute and Amboseli Institute of Hospitality and Technology to take in students through their internship program. Those who perform well are employed.

“Our objective is to recruit all students at the end of the internship program. Currently, 54 have been inducted,” said Moreau.

Quality improvements in fruits and vegetables require less investment and yield higher returns than retail price reductions. In our experience, quality-improvement programs in a fresh-produce department can increase the department’s sales by more than 10 percent year on year, even in a flat market. And the benefits don’t end there. Quality improvements also result in more customer traffic and higher sales in the store’s other departments. –  Comment from Mckinsey – In fresh-food retailing, quality matters more than price.